FreshContext

Your website should deliver an outcome, not merely exist. The web is your gateway to success.

I'll build the right site for you – no bells and whistles you don't need. I'll help you understand where AI and automation can actually make a difference. And I'll build the systems that let you focus on what matters.

Services

Get found.

Brochureware & Content Managed Sites

A clear, fast website that works for your business – not against it.

Save time.

Business Automations & Workflows

Let the repetitive stuff run itself so you can focus on the work that matters.

Get smarter.

Knowledge Systems for AI

Structure what your business knows so AI can actually help you use it.

Get customers.

Lead Qualification Engines

Turn website visitors into qualified conversations, not just traffic.

Experience you can trust

I'm Alan White. 25 years building for the web and still shipping. Through freelancing, agencies, contracting and consultancy I've worked with Tesco Bank, NHS, Standard Life, ScottishPower, Sony and more. Now I'm applying that experience to helping businesses make sense of AI, automation and the web. Based in Fife, Scotland.

Websites shouldn't be complicated. Let me guide you through the process and set you up for growth.

What others say

Don't just take my word for it

"Everyone should hire Alan. A passionate, informed developer who delivers. Highly recommended."

"Not only has he delivered on time, he brought in-depth understanding and creative flair. It's world class consultancy."

Got a project? Let's talk.

Drop me a message and I'll get back to you within 24 hours.